The Hunter Brand

HUNTER BRAND – About Us

Master Saddlemaker and dog owner Rolf Trautwein realised his dream of high-quality accessories for dogs at the age of 36 and founded the company HUNTER in 1980. The initially small range of leather accessories made in Germany evolved within just a few years into a diverse product range and the company name of HUNTER grew to become a leading brand in the pet industry. With high-quality equipment for dogs, cats and horses, as well as stylish accessories, the family business quickly managed to conquer new market segments.

»In the development of new products, the key aspect is always the motivation to bring pleasure and comfort to animals and their owners, and to provide the best possible functionality.«

The entirety of the HUNTER product range currently includes a vast number of items. The products range from collars, harnesses and leashes for dogs and cats, as well as halters and bridles for horses made from different materials, to functional and fashionable dog clothing and beds, as well as care and hygiene items, innovative toys and snacks. A large number of products are produced in Germany, offering that «Made in Germany» quality with conviction. In the development of new products, the key aspect is always the motivation to bring pleasure and comfort to animals and their owners, and to provide the best possible functionality.

The HUNTER & HUNTER SMART brands are enjoying increasing popularity worldwide. The extensive product range is now exported beyond the borders of Europe. This leads to a great responsibility towards humans, animals and the environment, one which HUNTER gladly faces up to on a daily basis. Sustainability plays a significant role for HUNTER in all areas, including the printing of the catalogues and brochures. One thing has been certain for over 30 years: anyone looking for exclusive and innovative products for dogs, cats or horses will be sure to find what they are looking for at HUNTER. The ultimate manufacturing quality, innovative development ideas and top service for satisfied customers – this is what HUNTER has stood for ever since it was founded in 1980.

» This quality is a visible sign of respect, love and responsibility towards animal «

Our philosophy

“We want to set the highest quality
standards for pet accessories.”

Our passion for materials, our outstanding product knowledge and our joy in hand-crafted perfection is our driving force and defines the highest demand we set for ourselves. As a family business, we commit ourselves to setting standards in manufacturing, which no others are capable of doing.

Our key objective

“We want to become qualitative market leaders.”

In these times of anonymous, mass-produced goods, quality does not mean a luxury, but rather the individual requirement to provide something special when it matters. It is an expression of dedication, passion and confidence. That’s why quality is our highest goal and it defines our approach. We pursue this requirement without making any compromises – without exception and in detail. As a family-run manufactory, we are focused on high-quality production methods – our customers notice this too in every HUNTER product.

Our general principle

“We live quality in everything we do.”

Our passion for quality doesn’t just apply to our products. We want to bring joy to people and animals and visibly express their profound bond. Our understanding of quality also determines our interpersonal communication. It is shaped by dependability, loyalty, partnership and responsibility. You can rely on us, on those who work for HUNTER, and the products we make. Always